The memory of any space, that is built or unbuilt, depends on its experience. Particularly in the
commercial context, there are a multitude of users and varied expectations. A mall is an ideal example
of a scale, where space planning directly affects the u
ser behavior and impacts the retail conversion at
the stores. One such blossoming experiential landmark is the Brigade Orion Uptown Mall in Bengaluru.
The multi
-
faceted project is a neighbourhood mall for the catchment spread along Old Madras Road and
sits
in the context of a prominent industrial suburb that houses several multinational manufacturers and
residential developments.
The mixed
-
use typology of this 5,03,880 sq.ft. project accommodates a 125 key Holiday Inn Express, a
mid
-
segment hotel chain fro
m the InterContinental Hotels Group (IHG). The design intent aims to unite
the retail and business hotel ambience in order to curate a commercial setting for the frequent business
traveller. With 2.8 lakh sq.ft. of retail space, it caters to over 1,00,000
households within the enclave and
the catchment areas of Hoskote, Horamavu, Chikkagubbi, Ramamurthy Nagar, Kuvempu, ITPL,
Whitefield and KR Puram. The tactical planning, along with a beautiful commercial ambience opens up
the spaces in order to increase th
e footfall that would bring in more commerce and a lively urban
environment.
The spatial planning strategically positions the mall internally as well as externally towards the street
with a covered atrium in the centre. The regional context enables the ce
ntral atrium to be open
-
air with
retail and hospitality environments. However, with changing times, the approach has been revised to
make it an enclosed and climate
-
controlled retail environment. In doing so, the structure today is
immune to external chang
es and can provide its users with a desirable internal environment that can be
customised based on preference. This enables better control on maintaining consistency while providing
its users with variable settings, establishing an international design typ
ology and condensing it with local
expertise.
The connection to the outside through the external orientation forms a connection between the office
and the residential neighbourhood. Along with that, the facade proves to be a landmark for the local
contex
t. The statement elevational design is contemporary visual layered with strokes of vibrant colours
that slowly bleed into the interiors, cohesively binding the two. The vivid hues shaping this energetic and
trendy space endorse the mall's bustling nature.
The interior retail spaces display an exquisite scale with visual connectivity across the vertical height that
expresses grandeur and magnificence. The skylit top emits natural light, while the artificial lights build an
ambience of delight. Lined with a
spinal corridor, all retail shops house a glass display that visually
connects the spaces horizontally as well. Amidst this, a tall brown on the fourth floor, raised on
clad columns, highlights the food court that sits adjacent to the cinemas. Just
like the elevational facade,
colours seep into the food court with an eye
-
catching theme and host a vast variety of food options for
the hotel guests, the shoppers and the neighbourhood community.
The Brigade Orion establishes a point of connection betwe
en the place and the people. Its adaptable
approach to the context while manifesting an international standard of mixed
-
use typology makes it a
celebrated structure for all the stakeholders involved
-
the consumers, the retailers, the investors, the
designe
rs, the neighbourhood and the city.
PROJECT NAME | Brigade Orion Uptown |
LOCATION | Bangalore, India |
SECTORS | Mixed Use |
SERVICES | Architecture, Interior |
SIZE | 51,078 m² |
CLIENT | Brigade Group |